Modernizing Salesforce Integration to Reduce Costs and Improve Reliability

THE CLIENT

A Miami-based travel and hospitality company with over $9.4 billion in annual revenue needed to consolidate a fragmented Salesforce integration environment that was generating high maintenance costs, reliability issues, and scalability limitations.

THE FOUNDATION

The organization maintained Salesforce integrations through multiple legacy ETL pipelines including SSIS, App Connect, and IIB, supplemented by Oracle and SQL Server source systems. These tools and systems held the data flows needed to keep Salesforce current but operated independently through a complex, multi-touchpoint architecture.

THE CONSTRAINT

Legacy ETL pipelines caused inefficiencies, high maintenance overhead, and integration silos. Source data traversed multiple touchpoints before reaching Salesforce, increasing latency and complexity. Manual error handling and data reconciliation made the integration landscape difficult to scale and resulted in elevated support demands.

THE MULTIPLIER

Logic Pursuits assessed existing integrations, identified inefficiencies, and designed a centralized Snowflake architecture using Fivetran to reduce data movement overhead, validated dbt and Matillion for Salesforce API connectivity and defined modular, scalable integration flows, unified multiple ETL tools into a streamlined dbt/Snowflake plus Matillion framework with automated error handling, logging, and simplified backfill processes, and executed a phased rollout prioritizing high-impact integrations with long-term monitoring environments.

WHAT CHANGED

The organization moved from a fragmented, high-maintenance integration environment to a unified, scalable architecture. Integration costs dropped, SLA performance improved substantially, and stakeholder confidence in data delivery was restored through reliable, automated processing.

WHAT MULTIPLIED

Integration Cost

Annual maintenance costs reduced by 30% through streamlined architecture

SLA Performance

Adherence improved from 85% to approximately 95%

Scalability

Centralized, modular integration framework built to support future growth

Stakeholder Confidence

Business continuity strengthened through improved reliability and automation